Selling
Teacher Page

A WebQuest for Marketing I.

Designed by

Michael McCoin
mccoinl@bedfordk12tn.net

Introduction | Learners | Standards | Process | Resources | Evaluation | Conclusion | Credits | Student Page

Introduction

This WebQuest has been designed to help Marketing I students improve their selling and promotion skills.

Learners

Marketing I students are juniors and seniors in high school. This may be their first business course or they may have taken Principles of Business as a Freshman or Sophomore.

Curriculum Standards

The following Marketing I State Department of Education curriculum standards may be found in this lesson:

STANDARD 3.0

The student will understand the nature and scope of selling.

LEARNING EXPECTATIONS

The student will:

3.1 Understand the concepts and techniques of selling.

3.2 Analyze the factors that influence customer buying decisions.

3.3 Demonstrate the selling process and techniques used in marketing and management.

PERFORMANCE STANDARDS: EVIDENCE STANDARD IS MET

The student:

3.1 Analyzes the profile of a successful salesperson.

3.2 Appraises steps in customer decision-making.

3.3 Compares and contrasts the techniques used in a sales presentation.

Process

Here are the student instructions for the project:

You have invented a teleportation device that will eliminate people having to drive cars to where they want to go. Your new “Teleporter” will help people get to work and school on time. Your mission is to figure out how best to sell your new “Teleporter”!  You will explore websites that will help fine tune your selling skills. Good luck and may the sales force be with you. . . . .

Using internet websites you are to complete the following:

• Decide who your Target Market for teleporters will be
• Determine at what retail outlets your teleporters will be sold
• Choose how you will promote your teleporters
• Create a sales presentation of your teleporter to a potential client
• Price your teleporter

To accomplish the task, you must visit the following five websites on Selling:

http://www.sellingselling.com/

http://www.knowthis.com/selling/salesinfo.htm

http://mkt.cba.cmich.edu/jpssm/

http://www.tutor2u.net/business/marketing/promotion_personalselling.asp

http://ollie.dcccd.edu/mrkt2370/Chapters/ch10/10sell.htm

1.) After you visit these sites, incorporate two ideas or theories from each site into your plan for selling your Teleporters.

2.) With your team, type your selling plan for Teleporters. Plans must be in Arial font, 13 point, double spaced, and five pages in length.

3.) Your team will present your project to the rest of the class.

Resources Needed

Students need to be divided into groups of four. There needs to be one computer for each group of students.

Evaluation

This is the rubric designed to evaluate student performance on this project:

	Beginning 1	Developing 2	Accomplished 3	Exemplary 4	Score
Product Description	Description of identifiable performance characteristics reflecting a beginning level of performance.	Description of identifiable performance characteristics reflecting development and movement toward mastery of performance.	Description of identifiable performance characteristics reflecting mastery of performance.	Description of identifiable performance characteristics reflecting the highest level of performance.
Promotion Plan	Description of identifiable performance characteristics reflecting a beginning level of performance.	Description of identifiable performance characteristics reflecting development and movement toward mastery of performance.	Description of identifiable performance characteristics reflecting mastery of performance.	Description of identifiable performance characteristics reflecting the highest level of performance.
Pricing Policies	Description of identifiable performance characteristics reflecting a beginning level of performance.	Description of identifiable performance characteristics reflecting development and movement toward mastery of performance.	Description of identifiable performance characteristics reflecting mastery of performance.	Description of identifiable performance characteristics reflecting the highest level of performance.
Development of Target Market	Description of identifiable performance characteristics reflecting a beginning level of performance.	Description of identifiable performance characteristics reflecting development and movement toward mastery of performance.	Description of identifiable performance characteristics reflecting mastery of performance.	Description of identifiable performance characteristics reflecting the highest level of performance.
Product Distribution Plan	Description of identifiable performance characteristics reflecting a beginning level of performance.	Description of identifiable performance characteristics reflecting development and movement toward mastery of performance.	Description of identifiable performance characteristics reflecting mastery of performance.	Description of identifiable performance characteristics reflecting the highest level of performance.

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Conclusion

This lesson should increase student awareness of the internet, selling, and promotion skills.

Credits & References

I would like to thank Mary Pitner for the training session on WebQuest!

Last updated on February 26^th, 2004. Based on a template from The WebQuest Page